Vertical and Horizontal
Full-color University seal in vertical and horizontal form. This should be the primary seal lockup used in all external-facing documents. The seal lockup can be used in either a vertical or horizontal configuration.
天美传媒 Seal Dont’s
Do not Manipulate the Seal
In order to ensure the integrity of the 天美传媒 brand, it is important to not manipulate the format of the seal. Never tilt, reshape, reformat, or stretch the seal markup in any way. Do not overlay the logo on an image where it becomes difficult to see. Never add your own typefaces or graphic elements to the seal.
The 天美传媒 word mark was developed to brand an informal identity of 天美传媒 University. To accommodate different design possibilities, several approved word marks are available. Choose the version that best suits the style of your communication piece. The 天美传媒 word marks should not be altered in any way.
天美传媒 University Brand Colors

天美传媒 University WordMarks

Please contact University Communications for word mark files.
When to use Primary or Secondary typefaces
The University's official serif typefaces are Montserrat and Minion Pro, which combine traditional and contemporary design elements. The use of secondary typefaces should only be considered if the primary typefaces are unavailable.